Real brands, real revenue, global ambition.
An F&B founder with strong unit economics, real brand love in three cities, and a credible regional story will still trade at a domestic multiple if the only people pricing it are domestic. That was the through-line of an honest afternoon with a room full of operators who have seen that disconnect in their own businesses.
Kazuhiko Yoshimatsu opened with a view from the global capital side: where international investors are actually leaning in on Asian F&B and FMCG today, and what positioning work needs to happen long before the listing conversation starts. Jomaine Seow followed with a perspective on innovation ecosystems and the kind of cross-border collaboration Creww has been building across the region. David Teh closed by naming the problem out loud: the gap between a business's underlying strength and the valuation it gets when it is only ever priced inside its home market.
What the room kept coming back to
- Real brands, real revenue, real presence, often capped by a local valuation lens that does not yet see the regional story.
- Growth strategy and capital positioning as one decision, not two.
- Designing for global scalability from the start, even when the first ten outlets are in one city.
For the founders in the room, the homework is not abstract. Cleaner brand architecture. Comparables in the right indexes. A capital structure that an offshore investor can actually plug into. That is the work that turns "well-known locally" into "investable globally."
